Work with FindMyBasket.

For UK beauty retailers and brands who want to reach shoppers actively comparing prices and ready to buy.

The audience

FindMyBasket users arrive having already decided what to buy. They're comparing where to buy it.

That's a very different intent profile to display advertising or social-led discovery. Our users have a basket in mind, they want to know who's cheapest including delivery, and they're one click away from converting at whichever retailer wins their basket.

How a retailer partnership works

We're an affiliate publisher. We integrate via the affiliate networks you already work with: AWIN, Rakuten Advertising, and Amazon Associates. Setup is the same as any other publisher relationship and typically takes a couple of weeks end-to-end.

What you provide

• Approval into your affiliate programme (AWIN or Rakuten)
• Access to your product datafeed (we pull it on an automated weekly refresh)
• Standard tracked deep links for product pages

What we provide

• Inclusion across our 80,000+ product catalogue with live price comparison
• Direct placement on relevant brand and category pages
• Visibility in routine builder recommendations whenever your prices win on a user's basket
• Inclusion in our monthly routine emails to opted-in users
• Analytics dashboard reporting on referral volume and conversion

What we ask

• An up-to-date product feed (most retailers already maintain one for AWIN or Rakuten)
• Reasonable commission rate in line with industry standards

How a brand partnership works

If you're a beauty brand (rather than a retailer), there are two main ways to work with us:

1. Direct affiliate partnership

Some brands run their own affiliate programmes via AWIN or Rakuten. If yours does, the integration is the same as a retailer partnership. We become a publisher in your programme and feature your products with tracked deep links to your D2C site.

2. Featured brand placement

For brands without an affiliate programme, we can feature your products through our existing retailer relationships. Users still find your products on FindMyBasket; clicks go to whichever retailer is cheapest.

Either way, we never charge upfront placement fees. We earn affiliate commission on tracked sales.

Why FindMyBasket is different

Compared to other UK beauty comparison platforms:

• Whole-basket optimisation including delivery. No other UK platform does this. Most compare single products. We optimise the entire routine including each retailer's free delivery threshold.
• Honest, defensible recommendations. The cheapest basket is the recommended basket. We don't bias toward higher-commission retailers, and the algorithm is auditable.
• Operational maturity. Automated weekly datafeed refresh, brand normalisation across retailers, real-time stock awareness. Not a slideware demo.
• Genuine reach in K-Beauty. We carry COSRX, Beauty of Joseon, mixsoon, medicube and dozens more across multiple UK retailers, a category most aggregators thin out.

What's coming

Active areas of growth that may matter for partners considering us:

• Continued retailer expansion across the prestige and premium tiers
• Supplements category (later in 2026)
• Native app with barcode scanner (2027)