Amika Big Hit Volumizing Shampoo 275ml

About this product

What it is: A lightweight, volumizing shampoo that doesn’t ​compromise on hydration for instant and all-day touchable volume.​Key Benefits:• Instant, all-day volume*• Weightless moisture• Touchable softnessWhat Else You Need to Know: Ready for a big hit of volume? This weightless shampoo proves that you can have it all–giving life to limp strands with an instant* boost of volume that won’t leave your strands feeling stripped. Infused with energizing caffeine and glycerin, this iconic formula delivers 2.3 times more volume** without drying or weighing hair down. In fact, Big Hit helps to add and retain moisture into strands for soft, touchable volume that lasts all day.*Clinical Results: In a 7-day consumer study of 32 participants:• 94% agree that their hair feels touchably soft*• 91% agree that Big Hit Shampoo and Conditioner provided volume for 24 hours*• 91% agree that Big Hit Shampoo and Conditioner add weightless moisture**Based on a professional evaluation of 32 subjects.**Clinically tested when using Big Hit Shampoo + Conditioner together as a system. | Amika Big Hit Volumizing Shampoo, 275ml