L'Oreal Preference Le Blonding Ultra Platinum Bleach: Extreme Lift For A Brilliant Blonde Finish.

About this product

Product details Preference Le Blonding Ultra Platinum Bleach: Extreme lift for a brilliant platinum blonde finish. Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris New Ammonia-Free Post-Bleach Treatment Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones Up to 4x more nourished hair 5 Minutes: Application Time Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES p. H - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the p. H level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. Instrumental Test. Key Benefits. Up to 9 weeks of fade-defying colourMultidimensional Colour and High-Impact Shine. New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. Up to 5x more nourished hair How to use Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse. IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLER