L'Oreal Paris Excellence Cool Crème Permanent Hair Dye, Colour: 7.11 Ultimate Ash Blond Double

About this product

Discover the ultimate TRIPLE CARE COLOUR RITUAL, specifically formulated to protect and maintain your beautiful, cool hair colour while caring for your scalp and hair. This three-step system begins with the Protective Cool Colouring Cream, enriched with Pro-Keratin to protect your hair as it delivers rich, long-lasting, cool colour. Following the colour application, the Gentle pH Purple Post-Colour Shampoo delicately cleanses the scalp and hair, removing excess residue and smoothing the hair surface to reveal radiant colour. The final step is the high-performance ANTI-BRASSINESS PURPLE MASK, featuring advanced ANTI-BRASSINESS PURPLE TECHNOLOGY with a special calibration of purple dyes. Use this mask week after week to neutralise unwanted yellow and orange tones, keeping your cool shade pristine, shiny, and supple over time, making it the perfect routine for maintaining Excellence Cool Crème results and achieving lasting colour perfection. Ingredients: ANTI-BRASSINESS PURPLE TECHNOLOGY: New routine, formulated to be used specifically after Excellence Cool Crème. It reveals colour radiance and keeps your beautiful cool colour over time. GENTLE pH POST-COLOUR PURPLE SHAMPOO: Delicately cleanses the scalp and hair by gently rinsing away excess residue. Smooths the hair and reveals a radiant colour. ANTI-BRASSINESS PURPLE MASK: Week after week it neutralises the unwanted yellow and orange tones in your hair, thanks to a special calibration of purple dyes.