JOICO InnerJoi Preserve Shampoo 300ml, InnerJoi Preserve Conditioner300ml & InnerJoi Preserve Protective Milk 150ml Pack

About this product

Preserve your locks for good with this Preserve duo from Living Proof! This 300ml Shampoo, 300ml Conditioner and Protective Milk 150ml by Joico is crafted with naturally sourced ingredients, it leverages the benefits of superfoods like beetroot extract and raspberry seed oil to help maintain your hair's colour with gentle, nourishing care. The INNERJOI™ Preserve line, enriched with raspberry seed oil and beetroot extract, is specifically designed to combat fading and keep colour-treated hair vibrant for longer. Key Benefits: - 90% naturally-derived ingredients* - Helps extend the life of color-treated hair - Gently cleanses without harsh chemicals - Free from SLS/SLES sulfates** - Protects up to 83% of your color*** *In compliance with Global ISO 16128 standards, 90% naturally derived indicates that at least 90% of the formula is composed of plant and mineral-derived ingredients and water, minimally processed. **SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate ***After 10 washes, when used with Shampoo, Conditioner, and Protective Milk. Key Preserving Ingredients: - Beetroot Extract – A natural, versatile ingredient that helps defend against color fading. - Raspberry Seed Oil – Rich in essential fatty acids, Vitamin E, and linoleic acid, this oil nourishes and protects. - Vegan Protein – Derived from pea and vegetable sources, it mimics the hair's natural proteins to strengthen and support.