Virtue - Smooth Shampoo - Shampoo
Not in our latest feed from Niche Beauty.
Last seen 10 August 2026 — 24 days ago.
Compare prices
Best basket across UK retailers. Also check Amazon for its current price. Click through to buy.
Not in our latest feed · last seen 10 August 2026 (24 days ago)
+£9.95 delivery (free over £75)
£54.95
£45.00 item
Also check on Amazon
Live price varies, not compared
About this product
Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.
Related products
More from Virtue.
More from Virtue
View all Virtue →Explore the rest of the Virtue range across categories.
Save 12%Virtue
Recovery Discovery Kit
Virtue
Smooth Discovery Kit
Virtue
Un-Frizz Cream 120ml
Virtue
Frizz Block Smoothing Spray 150ml
Virtue
Healing Oil 50ml
Virtue
Flourish Density Booster 120ml
Virtue
Flourish Brow Density Booster 4ml
Virtue