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About this product
Gentle, soothing protection – from day one.Developed by midwives and packed with skin-loving ingredients, our Bum Balm is your go-to barrier balm for every nappy change – starting from birth. It helps keep baby’s delicate skin clean, calm, and protected from irritation, soreness, and chafing.With a rich-but-light serum texture that glides on easily (no dragging on sore skin), and a one-handed dispenser perfect for wriggly or mid-meltdown moments, this balm is a true changing table hero.💛 Medical-grade lanolin – breathable barrier and soothing moisturiser🌻 Sunflower seed oil – rich in Vitamin E to nourish and protect🌼 Calendula extract – calms redness and irritation🥥 Coconut oil – deeply moisturising and antimicrobial🌰 Sweet almond oil – softens and strengthens sensitive skin✔️ Suitable from newborn✔️ Fragrance-free, gentle & dermatologically tested✔️ Paediatrician-approved & safe for eczema-prone skin✔️ A little goes a long way!👜 Pro tip: Keep one in your changing bag, one at home, and one at the grandparents' – trust us, you’ll want it wherever your baby goes.Clean. Calm. Protected. Every change, every time. 💫. | My Expert Midwife Bum Balm, 30ml
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