The Ordinary changed skincare by putting active ingredients front and centre at accessible prices. But despite being an affordable brand by design, prices still vary meaningfully across UK retailers — and across a full routine of several serums, those differences add up.
FindMyBasket tip: Use our Product Finder to search The Ordinary products by ingredient — niacinamide, hyaluronic acid, retinol — and find the best price across UK retailers right now.
Why The Ordinary prices vary
The Ordinary sells directly on their own website, but is also stocked by most major UK beauty retailers at their own price points. The difference between the highest and lowest UK price on a single product is typically small — £1 to £2 — but across a four or five product routine it becomes a meaningful saving per shop.
The good news is that The Ordinary's price transparency philosophy means you always know exactly what you are buying. The question is simply where to buy it.
The most popular products worth comparing
The Ordinary Niacinamide 10% + Zinc 1% 30ml
The bestselling The Ordinary product in the UK. Targets oily skin, large pores and uneven skin tone. Key ingredients: NiacinamideZinc. One of the most searched skincare products in the UK — and available at a range of prices depending on where you shop.
The Ordinary Hyaluronic Acid 2% + B5 30ml
A lightweight hydrating serum that draws moisture into the skin. Key ingredients: Hyaluronic AcidVitamin B5Panthenol. Works for all skin types and is particularly effective for dehydrated skin.
The Ordinary AHA 30% + BHA 2% Peeling Solution 30ml
A chemical exfoliant used once or twice per week to resurface skin texture. Key ingredients: Glycolic AcidAHABHA. A 30ml bottle lasts a long time, so the price difference between retailers is less urgent — but still worth checking before you buy.
The Ordinary Retinol 0.5% in Squalane 30ml
An entry-level retinol in a moisturising squalane base. Key ingredients: RetinolSqualane. A good starting point for anyone new to retinoids, available across most major UK beauty retailers.
Buying direct vs buying from a retailer
The Ordinary's own website is a reliable option, particularly for less popular formulations or new launches that may not yet be stocked elsewhere. For the bestsellers, however, UK beauty retailers frequently price competitively — and aggregating your whole routine into one order at a single retailer can unlock free delivery and reduce the total cost.
Find the best price on The Ordinary now
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